I use Unilever products. What is wrong with Unilever? Why are they evil?
"Unilever Lawsuit Controversy
In November 2014, Unilever was the subject of a media backlash due to its lawsuit against rival Hampton Creek. In its suit, Unilever revealed that Hampton Creek is "seizing market share" and the losses are causing Unilever "irreparable harm." Unilever used standard of identity regulations in claiming that Hampton Creek's "Just Mayo" products are falsely advertised because they don't contain eggs.
The Washington Post headline on the suit read, "Big Food's Weird War Over The Meaning of Mayonnaise." The Los Angeles Times began its story with "Big Tobacco, Big Oil, now Big Mayo?" A Wall Street Journal writer described that suit with "Giant corporation generates huge quantities of free advertising and brand equity for tiny rival by suing it."
Eat Drink Politics headlined the controversy with "Unilever's Bullying Backfires, Boosts Hampton Creek. Negative media coverage of Big Mayo lawsuit goes viral in case study of PR blunder:" "